Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

By:

Li, Charlene [Author]

Contributor(s):

Bernoff, Josh

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422143414

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HC79 .G768 2011

Online resources:

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Available additional physical forms:

Contents:

Why the groundswell -- and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.

Subject: Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HC79.55 (Browse shelf(Opens below))	Link to resource	Available		ocn865508760

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Previous	HC79.55 PURSUING THE KNOWLEDGE ECONOMY;A SYMPATHETIC HISTORY OF HIGH-SKILL, HIGH-WAGE HUBRIS	HC79.55 Humans need not apply : a guide to wealth and work in the age of artificial intelligence /	HC79.55 Blown to bits : how the new economics of information transforms strategy /	HC79.55 Groundswell : winning in a world transformed by social technologies /	HC79.55 Information rules : a strategic guide to the network economy /	HC79.6 Low-income and economically vulnerable consumers : assessment and federal empowerment strategy /	HC79.6 Multidimensional poverty measurement and analysis /Sabina Alkire [and five others.	Next

Includes bibliographies and index.

Understanding the groundswell -- Why the groundswell -- and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.

Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explains how to turn this threat into an opportunity.

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