The experience economy /B. Joseph Pine II, James H. Gilmore.

By:

Pine, B. Joseph [Author]

Contributor(s):

Gilmore, James H, 1959-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422143438
9781322352183

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .E974 2011

Online resources:

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Available additional physical forms:

Contents:

Preview: step right up : Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- Intermission: a refreshing experience : Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Encore: exit, stage right.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415.15 (Browse shelf(Opens below))	Link to resource	Available		ocn867050294

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Previous	HF5415.13 The analytical marketer : how to transform your marketing organization /	HF5415.13 Flux what marketing managers need to navigate the new environment /	HF5415.15 Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing /	HF5415.15 The experience economy /B. Joseph Pine II, James H. Gilmore.	HF5415.15 Authenticity : what consumers really want /	HF5415.15 The Experience Economy : Competing for Customer Time, Attention, and Money, with a new preface by the authors /	HF5415.153 Radical product thinking : the new mindset for innovating smarter /	Next

Revised edition of: The experience economy : work is theatre and every business a stage. 1999.

Includes bibliographies and index.

Preview to the updated edition: Beyond goods and services -- Preview: step right up : Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- Intermission: a refreshing experience : Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Encore: exit, stage right.

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