Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity / Rita Gunther McGrath, Ian C. MacMillan.

By:

McGrath, Rita Gunther [Author]

Contributor(s):

MacMillan, Ian C, 1940-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422129494

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HD2746 .D573 2009

Online resources:

Click to access digital title | log in using your CIU ID number and my.ciu.edu password

Available additional physical forms:

Contents:

Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth.

Summary: You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth and you need to achieve it without risking a hugely expensive gamble. This book shows readers how to encourage innovative ventures with minimum risk.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HD2746 (Browse shelf(Opens below))	Link to resource	Available		ocn865508904

Includes bibliographies and index.

Driving corporate growth with the right disciplines -- Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth.

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth and you need to achieve it without risking a hugely expensive gamble. This book shows readers how to encourage innovative ventures with minimum risk.

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