Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.

By:

Verganti, Roberto [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422136577

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HC79 .D475 2009

Online resources:

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Available additional physical forms:

Contents:

Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.

Summary: With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work inches.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HC79.4 (Browse shelf(Opens below))	Link to resource	Available		ocn865508492

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Previous	HC79.4 Bubbles and crashes : the boom and bust of technological innovation /	HC79.4 Revolutionizing world trade : how disruptive technologies open opportunities for all /	HC79.4 Cuba's digital revolution : citizen innovation and state policy /	HC79.4 Design-driven innovation : changing the rules of competition by radically innovating what things mean /	HC79.4 The Medici effect : what elephants and epidemics can teach us about innovation : with a new preface and discussion guide /	HC79.4 HBR's 10 Must Reads on Technology and Strategy Collection	HC79.4 Innovation reinvented six games that drive growth /	Next

Includes bibliographies and index.

Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.

With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work inches.

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