Globalizing Asian religions : management and marketing / edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay.

Includes bibliographies and index.

Cover; Table of Contents; Preface; 1. Introduction; Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay; Section 1. Theoretical Approaches; 2. Globalization and the Marketing Strategies of Japanese New Religions Abroad with Special Reference to Brazil, Africa and Thailand; Peter Clarke (1940-2011); 3. A Management Perspective on the Mission Strategies and Global Organizational Structure of the Unification Church; Yoshihide Sakurai; Section 2. Empirical Investigations: East Asian Religions; 4. Post-War Peace Movements

The Historical Background of National and International Religious CooperationSusumu Shimazono; 5. The Development of Japanese New Religions in Korea; The Case of the Church of World Messianity; Hiroshi Iwai; 6. Falun Gong in Song and Dance; Benjamin Penny; Section 3. Empirical Investigations: Southeast and South Asian Religions; 7. Asian NRMs Are Not All Success Stories; The Demise of the Global Dream of Malaysia's Arqam; Shamsul A.B.; 8. The Propogation of Thai Theravada Buddhism Overseas; The Case of the Dhammakaya Temple; Hidetake Yano; 9. Contextualizing the Global

Marketing Pentecostal/Charismatic Christianity in Malaysia and IndonesiaBarbara Watson Andaya; 10. Spreading Soul Consciousness; Managing and Extending the Global Reach of the Brahma Kumaris World Spiritual University; Wendy Smith and Tamasin Ramsay; Section 4. Empirical Investigations: Japanese Religions in Europe and the Americas; 11. Shin Buddhism (Jōdo Shinshū) in Europe; Organizational Issues; Louella Matsunaga; 12. The Eastward Transmission of Buddhism across the Pacific; The Development of Japanese Buddhist Missions in Hawaii and Mainland United States; Tomoe Moriya

13. The Management and Marketing of Tenrikyō in its Strategy of Global ExpansionThe Case of Brazil; Masanobu Yamada; 14. Transnationalization of Japanese Religions in a Globalized World; Perspectives from Case Studies in Brazil; Ronan Pereira; 15. The Significance of Sacred Places in the Proselytization of NRMs; Guarapiranga, a Sacred Place of the Church of World Messianity of Brazil; Hideaki Matsuoka; 16. Habitat Segregation and Epidemicalization of Japanese Religions in the Americas; Hirochika Nakamaki; Section 5. Future Perspectives: Globalizing New Religions in a Postmodern World

17. Modern New Religions' Responses to Globalization in a Post-Modern WorldNobutaka Inoue; Index; List of Figures and Tables; Figures; Figure 3.1 Resources of initial stage of denominational formation of the Unification Church; Figure 3.2 The five competitive factors in religious markets in Japan and Korea; Figure 3.3 District organizational chart showing the centralized administrative framework of the Unification Church; Figure 3.4 Organizational chart of the business section of the Unification Church

This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fighting back as they lose numbers to NRMs and are forced to adopt innovative proselytizing strategies and a new global mindset. In order to develop this path-breaking theoretical perspective on globalizing Asian religions, eleven authors in this collection have recast their original empirical data on individual Asian religions to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. Others have adopted a national, regional or global focus in relation to the transnational reach of specifically Japanese religions in North and South America, the EU and Africa. The book examines strategies for global proselytization in a variety of local ethnographic contexts, and thus contributes to the scholarly work on the "glocalisation" of religions.

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