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Boss lady : how three women entrepreneurs built successful big businesses in the mid-twentieth century / Edith Sparks.

By: Material type: TextTextSeries: Publication details: Chapel Hill : University of North Carolina Press, (c)2017.Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781469633039
  • 9781469633046
Subject(s): Genre/Form: LOC classification:
  • HD6054 .B677 2017
Online resources: Available additional physical forms:
Contents:
Government and women's business ownership -- Labor-management relations -- Gender as brand management -- Women and business valuation: asserting self-worth.
Subject: " ... The careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards"--
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Includes bibliographies and index.

Constructing entrepreneurial pathways -- Government and women's business ownership -- Labor-management relations -- Gender as brand management -- Women and business valuation: asserting self-worth.

" ... The careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards"--

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