Untapped : exploring the cultural dimensions of craft beer / edited by Nathaniel G. Chapman, J. Slade Lellock, and Cameron D. Lippard.

Includes bibliographies and index.

Foreword / Ian Malcolm Taplin -- Exploring the cultural dimensions of craft beer : introduction and overview / Nathaniel G. Chapman, J. Slade Lellock, and Cameron D. Lippard -- part I. Global political economy -- 1. Storytelling and market formation : an exploration of craft brewers in the United Kingdom / Jennifer Smith Maguire, Jessica Bain, Andrea Davies, and Maria Touri -- 2. A pint of success : how beer is revitalizing cities and local economies in the United Kingdom / Ignazio Cabras -- 3. The rationalization of craft beer from medieval monks to modern microbrewers : a Weberian analysis / Michael A. Elliott -- 4. Entrepreneurial leisure and the microbrew revolution : the neoliberal origins of the craft beer movement / J. Nikol Beckham -- part II. Space and place -- 5. Crafting place : craft beer and authenticity in Jacksonville, Florida / Krista E. Paulsen and Hayley E. Tuller -- 6. Ethical brews : New England, networked ecologies, and a new craft beer movement / Ellis Jones and Daina Cheyenne Harvey -- 7. Atmosphere and activism at the Great British Beer Festival / Thomas Thurnell-Read -- 8. Neighborhood change, one pint at a time : the impact of local characteristics on craft breweries / Jesus M. Barajas, Geoff Boeing, and Julie Wartell -- 9. The spatial dynamics of organizational identity among craft brewers / T�unde Cserpes and Paul-Brian McInerney -- part III. Intersecting identities -- 10. The cultural tensions between taste refinement and American middle-class masculinity / Andre F. Maciel -- 11. You are what you drink : gender stereotypes and craft beer preferences within the craft beer scene of New York City / Helana Darwin -- 12. Brewing boundaries of white middle-class maleness : reflections from within the craft beer industry / Erik T. Withers.

Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?

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