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New Korean wave : transnational cultural power in the age of social media / Dal Youg Jin.

By:

Jin, Dal Yong, 1964- [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HM621 .N495 2016

Online resources:

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Available additional physical forms:

Contents:

The Rise of the New Korean Wave -- Cultural Politics in the New Korean Wave Era -- Transnational Popular Culture -- Transnational Television Programs -- Cultural Globalization in Korean Cinema -- Hybrid Local Animation's Global Appeal -- Critical Discourse of K-pop within Globalization -- Digital Korean Wave -- Digital Hallyu 2.0: Transnationalization of Local Digital Games -- Global Penetration of Korea's Smartphones in the Social Media Era.

Subject: "The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context"-- Subject: "Since the 1990s Korea has emerged as a production center for transnational popular culture, with Western audiences enjoying local cultural genres like TV dramas and pop music (K-pop). From 1997 to 2007 the Korean Wave (Hallyu) focused on the export of film and TV programs. Hallyu after 2008 diversified amid changing digital technologies and cultural politics. Korean smartphones and social networks have become major components of Hallyu. As with Psy's "Gangman Style," social media have shifted the global cultural flow of popular culture. Jin analyzes the social and tech trends behind Hallyu's global reach, emphasizing the strong connection between technology-avid youth and fandom in different parts of the world. Jin argues for a distinction between Hallyu 1.0 and Hallyu 2.0, marking the emergence after 2008 of different cultural forms. He blends analysis on the export and reception of Korean films, pop music, TV programs, online gaming, and animation with insights from interviews with fans and media industry personnel to tell how the Korean cultural industry grew from a relatively overlooked sector to a global success story"--

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HM621 (Browse shelf(Opens below))	Link to resource	Available		ocn945771870

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Previous	HM621 Political Messaging in Music and Entertainment Spaces across the Globe	HM621 Political Messaging in Music and Entertainment Spaces across the Globeedited by Uche Onyebadi.	HM621 Humanitarianism and modern culture /Keith Tester.	HM621 New Korean wave : transnational cultural power in the age of social media /	HM621 Culture /Terry Eagleton.	HM621 Anti-fandom : dislike and hate in the digital age /	HM621 The construction and dynamics of cultural icons /edited by Erica van Boven and Marieke Winkler.	Next

"The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context"--

"Since the 1990s Korea has emerged as a production center for transnational popular culture, with Western audiences enjoying local cultural genres like TV dramas and pop music (K-pop). From 1997 to 2007 the Korean Wave (Hallyu) focused on the export of film and TV programs. Hallyu after 2008 diversified amid changing digital technologies and cultural politics. Korean smartphones and social networks have become major components of Hallyu. As with Psy's "Gangman Style," social media have shifted the global cultural flow of popular culture. Jin analyzes the social and tech trends behind Hallyu's global reach, emphasizing the strong connection between technology-avid youth and fandom in different parts of the world. Jin argues for a distinction between Hallyu 1.0 and Hallyu 2.0, marking the emergence after 2008 of different cultural forms. He blends analysis on the export and reception of Korean films, pop music, TV programs, online gaming, and animation with insights from interviews with fans and media industry personnel to tell how the Korean cultural industry grew from a relatively overlooked sector to a global success story"--

Includes bibliographies and index.

The Political Economy of Cultural Industries -- The Rise of the New Korean Wave -- Cultural Politics in the New Korean Wave Era -- Transnational Popular Culture -- Transnational Television Programs -- Cultural Globalization in Korean Cinema -- Hybrid Local Animation's Global Appeal -- Critical Discourse of K-pop within Globalization -- Digital Korean Wave -- Digital Hallyu 2.0: Transnationalization of Local Digital Games -- Global Penetration of Korea's Smartphones in the Social Media Era.