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The blessings of business : how corporations shaped conservative Christianity / Darren E. Grem.

By: Material type: TextTextPublication details: New York : Oxford University Press, (c)2016.Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780199927982
Subject(s): Genre/Form: LOC classification:
  • BR517 .B547 2016
Online resources: Available additional physical forms:
Contents:
Fundamentalist fronts: Herbert Taylor, businessmen, and the revival of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R. G. Letourneau's cold war -- How conservative evangelicalism became big business -- Marketplace missions: Chick-Fil-a and the evangelical business sector -- Culture industries: heritage USA and the corporatization of evangelical culture -- Free market faith: Zig Ziglar and the business of evangelical culture war.
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Includes bibliographies and index.

How big businessmen shaped conservative evangelicalism -- Fundamentalist fronts: Herbert Taylor, businessmen, and the revival of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R. G. Letourneau's cold war -- How conservative evangelicalism became big business -- Marketplace missions: Chick-Fil-a and the evangelical business sector -- Culture industries: heritage USA and the corporatization of evangelical culture -- Free market faith: Zig Ziglar and the business of evangelical culture war.

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