The Oprah phenomenonedited by Jennifer Harris and Elwood Watson.

Includes bibliographies and index.

Cover; Half-title; Title; Copyright; Contents; Foreword; Preface to the Updated Edition; Notes; Introduction: Oprah Winfrey as Subject and Spectacle; The Phenomenon of Oprah; Oprah Winfrey and Race; Oprah Winfrey on the Stage; Oprah Winfrey on the Page; Conclusion; Notes; Part I. Oprah Winfrey and Race; The Specter of Oprah Winfrey: Critical Black Female Spectatorship; In the Beginning Was the Image; Chained Memories; The Specter of Mammy; Multiple Ways of Seeing; Notes; My Mom and Oprah Winfrey: Her Appeal to White Women; Back to the Beginning; Time for Girl Talk; The Legend Continues.

Girls Like MeA Final Word; Notes; The ""Oprahization"" of America: The Man Show and the Redefinition of Black Femininity; The Struggle for Self-Definition:Controlling Images of Black Women; The Man Show Attacks Winfrey; Reflections; Notes; Part II. Oprah Winfrey on the Stage; Oprah Winfrey and Women's Autobiography: A Televisual Performance of the Therapeutic Self; Autobiography: Background and the Feminist Critique; Oprah Winfrey and Feminist Autobiography; Conclusion; Notes; From Fasting toward Self-Acceptance: Oprah Winfrey and Weight Loss in American Culture.

Understanding Postfeminist Diet TalkFreedom from Food: Starving in Recovery; Dieting through Strenuous Exercise; ""Getting Real"" and the Turn toward Tougher Talk; Toward Health and Self-Acceptance; Notes; Spiritual Talk: The Oprah Winfrey Show and the Popularization of the New Age; From Counterculture to New Age: Spirituality and Religion in Post-1960s America; The Making of the New Age Oprah; Holism and Potentiality-Oprah Style; The Higher Self and Authentic Selfhood; Confronting Evil: September 11 and the Soft Underbelly of the New Age; Epilogue: Another Oprah for a New America; Notes.

Oprah Winfrey and SpiritualityReligion and Spirituality; Faith; African Spirituality; African Humanism; Eastern Spiritual Philosophies; The Metaphysical; Conclusion; Notes; Phenomenon on Trial: Reading Rhetoric at Texas Beef; Notes; Part III. Oprah Winfrey on the Page; Oprah's Book Club and the American Dream; Notes; Some Lessons before Dying: Gender, Morality, and the Missing Critical Discourse in Oprah's Book Club; Oprah's Book Club; Winfrey's Pedagogies; Notes; Making Corrections to Oprah's Book Club: Reclaiming Literary Power for Gendered Literacy Management.

Oprah's First Book Club in Race-Based Historical ContextReading Like a Woman; Resetting the Dining Room Table: The Battle over The Corrections; Oprah Winfrey's Second Book Club: Institutionalizing Domesticated Literacy; Notes; Knowing for Sure: Epistemologies of the Autonomous Self in O, the Oprah Magzine; Echoes of Emerson; The Rhetoric of Epistemology; Relational Subjectivity; Community, Family, Impurity; Conclusion: The Question of Love; Notes; Oprah Winfrey's Branding of Personal Empowerment; Panopticism; Selling Winfrey and Her Enterprises: The Panoptic Gaze at Work.

Branding Concepts: Making Self-Help into Disciplinary Mechanisms.

Her image is iconic: Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, ""Oprah"" has become a brand representing the talk show host's unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation. The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors address praise from her many supporters and weigh criticisms from her detractors. Winfrey's ability t.

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