The costs of the gig economy : musical entrepreneurs and the cultural politics of inequality in northeastern Brazil / Falina Enriquez.

Includes bibliographies and index.

Introduction. Setting the Musical Scene in Recife, Brazil -- Enterprising Individuals : Contrasting Forms of Musical Entrepreneurship in Pernambuco -- A Roda's Rooted Cosmopolitan Groove : Aesthetically and Practically Negotiating Multiculturalism and Entrepreneurialism -- Maracatu Nação Cambinda Estrela : Celebration and Struggle against Multicultural Neoliberalism -- Rooted Cosmopolitanism at the FCP : Constructing a Multicultural State and Institutionalizing Entrepreneurial Standards -- "Getting By" on Music : Entrepreneurs Negotiate Recife's Music Scene in Crisis, 2013-2021 -- Conclusion.

"Institutions in Recife, Brazil, have withdrawn subsidies in favor of encouraging musicians to become more entrepreneurial. Falina Enriquez explores how contemporary and traditional musicians in the fabled musical city have negotiated these intensified neoliberal cultural policies and economic uncertainties. Drawing on years of fieldwork, Enriquez shows how forcing artists to adopt "neutral" market solutions in fact reinforces, and generates, overlapping racial and class-based inequalities. Lacking the social and financial resources of their middle-class peers, working-class musicians find it difficult to uphold institutional goals of connecting the city's cultural roots to global markets and consumers. Enriquez also links the artists' situation to that of cultural and creative workers around the world. As she shows, musical sponsorship in Recife and the contemporary gig economy elsewhere employ processes that, far from being neutral, reflect governmental and corporate ideologies. Rich and vibrant, The Costs of the Gig Economy offers a rare English-language portrait of the changing musical culture in Recife"--

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