Paradigm shifts within the communication world /Enes Emre Başar, editor.

Includes bibliographies and index.

The paradigm shift in practices of journalism through traditional to the new media : a critical assessment / Nurcan Törenli and Zafer Kıyan -- Media performance : from the perspective of the comparative advantage theory of competition / Işık Ozkan and T. Hande Arbak -- Discourse management and contextualization shift : COVID-19 and the new normal / Merve Geçikli -- Digital nomadism as a new concept at the intersection of gig work, digitalization and leisure / Aysu Kes Erkul -- The darker side of the virtual environment : online discrimination / H. Andaç Demirtaş Madran -- Representation of the elderly and agedness in the media, the sample of news sites / Deniz Elif Yavalar -- A systematic literature review of game studies research in the last decade : where are we now and where do we go from here? / Ergin Şafak Dikmen, Levent Y. İnce and Emel Ozdora Akşak -- Step aside, millennials and centennials! The attitudes of baby boomers toward social media influencers / Eser Levi and Ayse Bengi Ozcelik -- Generational difference in media consumption during the COVID-19 pandemic / Gresi Sanje and Onur Serdan Çarboǧa -- Child influencers on YouTube as the new narrators : consumer socialization theory revisited / Dilek Melike Uluçay and Kadriye Kobak -- An integrated framework for the communication processes between digital influencers and brands / Cansu Yıldırım and Gül Denktaş Şakar -- New stories and digital storytelling for new consumers / Selin Bitirim Okmeydan -- Mücbir Sebepler : Turkey's talk show for COVID-19 lockdowns / Ivo O. Furman and Alper Kırklar -- Extended reality to extended cognitive effects : the impact of augmented, virtual and mixed reality on storytelling / Fatih Erken -- Philosophical perspectives on ethical issues in neuromarketing / Dinçer Atlı and Çiğdem Yazıcı -- Refugees made invisible in Turkey and Turkish media on the COVID-19 pandemic process / Canan Dural Tasouji and Aslıhan Ardıç Çobaner -- Digital media influencers' commodification of social movements and human suffering / Ece Nur Kaya Yıldırım and Onur Serdan Çarboğa -- Social movements digitalized : Turkish citizens' perception of and participation in online social movements / Selcan Yeşilyurt, Elif Engin and Burcu Eker Akgöz.

"This collection of essays emphasizes new and emerging research paradigms in the communication world. The aim of this book is to provide researchers and practitioners with new paradigms in the form of ideas, concepts, trends, values and practices in the communication realm. This book will examine current, emerging, and cutting-edge approaches to communication in the broadest sense. The focus of this book is to draw in-depth understanding on the phenomenon of continuous and rapid growth of new communication means, shifting from the traditional unidirectional sharing of information to multidirectional sharing channels. The chapters take the reader on a journey through new paradigms and emerging domains in which communication is expected to play a greater role. Readers of this book will be inspired by these new paradigms in communication and seek to push the boundaries even further to keep up with the breathtaking speed of the digital era. Perhaps the most significant take-home message from this book is the demonstration of how practices map onto paradigms. This collection presents 18 high quality chapters from a multi-disciplinary collection of internationally leading and emerging scholars. These chapters provide students, scholars, and practitioners alike with readable, engaging and innovative ways to think critically about communication"--

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