Gamification for tourism /edited by Feifei Xu and Dimitrios Buhalis.

Contributor(s):

Material type: Text

TextSeries: Description: 1 online resource (xvi, 290 pages) : illustrations (chiefly color)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781845418250
9781845418243
9781845418236

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

G155 .G365 2021

Online resources:

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Available additional physical forms:

Contents:

DOI https://doi.org/10.21832/XU8212 -- Contents -- Figures and Tables -- Contributors -- 1 Introduction: Gamification in Tourism -- The Cutting-Edge Trend in Tourism -- Part 1 Gamification Theories -- 2 Gamification, Game Mechanics, Game Thinking and Players' Profile and Life Cycle -- 3 Understanding Games and Gamified Experiences: The MAPS-AIM Model -- 4 Gamification: Practices, Benefits and Challenges -- Part 2 Gamification Application and Case Studies -- 5 Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model

7 Destination Marketing via Gamification: A Case Study of the Austria Adventure Game -- 8 Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal -- 9 Advergaming in Tourism: Spanish Cases -- 10 Pokémon GO: Serious Leisure and Game-Playing Tourists -- 11 Playfulness and Game Play: Using Geocaching to Engage Young People's Well-being in a National Park -- 12 Gamification: Augmented Reality, Virtual Reality Games and Tourism Marketing Applications -- 13 Conclusion -- Index

Subject: "This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners"--

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	G155.1 (Browse shelf(Opens below))	Link to resource	Available		on1226074666

Includes bibliographies and index.

Intro -- DOI https://doi.org/10.21832/XU8212 -- Contents -- Figures and Tables -- Contributors -- 1 Introduction: Gamification in Tourism -- The Cutting-Edge Trend in Tourism -- Part 1 Gamification Theories -- 2 Gamification, Game Mechanics, Game Thinking and Players' Profile and Life Cycle -- 3 Understanding Games and Gamified Experiences: The MAPS-AIM Model -- 4 Gamification: Practices, Benefits and Challenges -- Part 2 Gamification Application and Case Studies -- 5 Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model

6 Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences -- 7 Destination Marketing via Gamification: A Case Study of the Austria Adventure Game -- 8 Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal -- 9 Advergaming in Tourism: Spanish Cases -- 10 Pokémon GO: Serious Leisure and Game-Playing Tourists -- 11 Playfulness and Game Play: Using Geocaching to Engage Young People's Well-being in a National Park -- 12 Gamification: Augmented Reality, Virtual Reality Games and Tourism Marketing Applications -- 13 Conclusion -- Index

"This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners"--

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