The Competitive Challenge of Emerging Markets : China and India / Peter Enderwick.

By:

Enderwick, Peter [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781527549791

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HC427 .C667 2020

Online resources:

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Available additional physical forms:

Subject: The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing markets of China and India. While initially appealing to Western business as lower cost production locations, these economies are now amongst the world's leading markets for the sale of goods and services, as well as a growing competitive challenge to established businesses.This book examines the competitive challenge presented by China and India as they increasingly influence international business activities. It considers their rise,

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HC427.95 (Browse shelf(Opens below))	Link to resource	Available		on1153774909

Includes bibliographies and index.

The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing markets of China and India. While initially appealing to Western business as lower cost production locations, these economies are now amongst the world's leading markets for the sale of goods and services, as well as a growing competitive challenge to established businesses.This book examines the competitive challenge presented by China and India as they increasingly influence international business activities. It considers their rise,

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