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Behavioural economics /Graham Mallard.

By: Material type: TextTextSeries: Publication details: Newcastle upon Tyne : Agenda Publishing, (c)2017.Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781911116424
  • 9781788210959
Subject(s): Genre/Form: LOC classification:
  • HB74 .B443 2017
Online resources: Available additional physical forms:
Contents:
Evolution and revolution -- Preferences -- Processes -- Participation -- Persuasion -- Reflections.
Subject: An introduction to behavioural economics suitable for a beginning readership.
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Includes bibliographies and index.

An introduction to behavioural economics suitable for a beginning readership.

Empiricism returns -- Evolution and revolution -- Preferences -- Processes -- Participation -- Persuasion -- Reflections.

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