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The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941 / James L. Baughman. [print]

By: Material type: TextTextSeries: American momentPublication details: Baltimore : Johns Hopkins University Press, (c)2006.Edition: third editionDescription: xvii, 298 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780801883156
  • 9780801883163
LOC classification:
  • P92.B346.B384 2006
  • P92
Online resources: Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Americans and their mass media in 1945 -- Test patterns: television comes to America, 1945-1955 -- The war for attention: responding to television, 1947-1958 -- Evenings of avoidance: television in the 1960s -- Competing for the marginal: television's rivals, 1958-1970 -- Network television triumphant, 19070-1981 -- The Babel builders: television's rivals, 1970-1990 -- The perils and possibilities of cable television, 1980-1992 -- Century's end, 1993-2005.
Subject: The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media: radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock n roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products. Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction P92.U5 B345 2006 (Browse shelf(Opens below)) Available 31923001686621

The voluntary propagandists -- Americans and their mass media in 1945 -- Test patterns: television comes to America, 1945-1955 -- The war for attention: responding to television, 1947-1958 -- Evenings of avoidance: television in the 1960s -- Competing for the marginal: television's rivals, 1958-1970 -- Network television triumphant, 19070-1981 -- The Babel builders: television's rivals, 1970-1990 -- The perils and possibilities of cable television, 1980-1992 -- Century's end, 1993-2005.

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media: radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock n roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products. Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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