Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo.

By:

Santo, Avi [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781477303962

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .S455 2015

Online resources:

Click to access digital title | log in using your CIU ID number and my.ciu.edu password.

Available additional physical forms:

Contents:

Putting on the mask : character licensing before the Lone Ranger -- Building the franchise one market at a time : the Lone Ranger's extra-textual career in the late 1930s -- The Lone Ranger and the law : the construction of corporate authorship -- Containing the ranger : postwar cultural (re)branding and the industrial logics of containment -- Managing a legend : the troubled career of the Lone Ranger as heritage brand -- The Lone Ranger and the Mouse House together at last? : new twenty-first-century partnerships in the licensing biz -- Parting shots.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415.15 (Browse shelf(Opens below))	Link to resource	Available		ocn899987241

Browsing G. Allen Fleece Library shelves, Shelving location: ONLINE, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HF5415.13 HBR's 10 must reads on strategic marketing.	HF5415.13 The analytical marketer : how to transform your marketing organization /	HF5415.13 Flux what marketing managers need to navigate the new environment /	HF5415.15 Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing /	HF5415.15 The experience economy /B. Joseph Pine II, James H. Gilmore.	HF5415.15 Authenticity : what consumers really want /	HF5415.15 The Experience Economy : Competing for Customer Time, Attention, and Money, with a new preface by the authors /	Next

Includes bibliographies and index.

Hi-Yo licensing -- Putting on the mask : character licensing before the Lone Ranger -- Building the franchise one market at a time : the Lone Ranger's extra-textual career in the late 1930s -- The Lone Ranger and the law : the construction of corporate authorship -- Containing the ranger : postwar cultural (re)branding and the industrial logics of containment -- Managing a legend : the troubled career of the Lone Ranger as heritage brand -- The Lone Ranger and the Mouse House together at last? : new twenty-first-century partnerships in the licensing biz -- Parting shots.

https://lib.ciu.edu/copyright-request-form

There are no comments on this title.

to post a comment.