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The seven principles of digital business strategy / Niall McKeown, Mark Durkin.

By: Contributor(s): Material type: TextTextSeries: Digital and social media marketing and advertising collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2017.]Edition: First editionDescription: 1 online resource (xxviii, 128 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631570346
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HF5548.32
Online resources: Available additional physical forms:
Contents:
1. Digital business strategy -- 2. An introduction to the seven principles of digital business strategy -- 3. The first principle of digital business strategy: know yourself -- 4. The second principle of digital business strategy: know your customer -- 5. The third principle of digital business strategy: competition -- 6. The fifth principle of digital business strategy: current position -- 7. The sixth principle of digital business strategy: engine of growth -- 8. The fourth principle of digital business strategy: resources -- 9. The seventh principle of digital business strategy: tactics -- 10. Conclusion -- Index.
Abstract: If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF5548.32 (Browse shelf(Opens below)) Link to resource Available BEP11449883
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5548.32 (Browse shelf(Opens below)) Link to resource Available 11449883

Includes index.

1. Digital business strategy -- 2. An introduction to the seven principles of digital business strategy -- 3. The first principle of digital business strategy: know yourself -- 4. The second principle of digital business strategy: know your customer -- 5. The third principle of digital business strategy: competition -- 6. The fifth principle of digital business strategy: current position -- 7. The sixth principle of digital business strategy: engine of growth -- 8. The fourth principle of digital business strategy: resources -- 9. The seventh principle of digital business strategy: tactics -- 10. Conclusion -- Index.

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If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy.

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Title from PDF title page (viewed on October 20, 2017).

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