Persuasive business presentations : using the problem-solution method to influence decision makers to take action / Gary L. May.

By:

May, Gary L []

Material type: Text

TextSeries: 2013 digital library | Corporate communication collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2014.]Edition: First editionDescription: 1 online resource (xiv, 94 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781606494691

Subject(s):

Genre/Form:

[genre]

Additional physical formats: Print version:: No titleLOC classification:

HF5718.22

Online resources:

Click here to access online

Available additional physical forms:

Contents:

Introduction -- Part I. Developing a problem-solution presentation -- 1. Conducting a communication strategy analysis -- 2. Constructing the presentation opening -- 3. Building the body of the presentation -- 4. Closing with power -- Part II. Delivering a problem-solution presentation -- 5. Creating visual support -- 6. Preparing for delivery -- 7. Delivering the presentation -- Notes -- References -- Index.

Abstract: Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem- solution pattern. An integrated case study provides examples for each step in the process. The result is a useful, actionable guide that will help professionals from every field make a difference in their organization.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF5718.22 (Browse shelf(Opens below))	Link to resource	Available		BEP10810732
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HF5718.22 (Browse shelf(Opens below))	Link to resource	Available		10810732

Part of: 2013 digital library.

Access restricted to authorized users and institutions.

Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem- solution pattern. An integrated case study provides examples for each step in the process. The result is a useful, actionable guide that will help professionals from every field make a difference in their organization.

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Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Title from PDF title page (viewed on December 16, 2013).

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