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An overview of the public relations function / Shannon A. Bowen, Brad Rawlins and Thomas Martin.

By: Contributor(s): Material type: TextTextPublisher number: 1 | BEPSeries: Public relations collectionPublisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2010.]Edition: 1st edDescription: 1 electronic text (xi, 186 pages) : digital fileContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781606491003
Subject(s): Genre/Form: LOC classification:
  • HD59
Online resources: Available additional physical forms:
Contents:
Preface -- Part I. Mastering the basics -- Chapter 1. The importance of public relations, case: UPS faces losses in Teamster's Union strike -- Chapter 2. What is public relations? -- Chapter 3. Models and approaches to public relations -- Chapter 4. Public relations as a management function -- Part II. Organizations and processes -- Chapter 5. Organizational factors contributing to excellent public relations -- Chapter 6. How public relations contributes to organizational effectiveness -- Chapter 7. Identifying and prioritizing stakeholders and publics -- Chapter 8. Public relations research: the key to strategy -- Chapter 9. The public relations process, RACE -- Part III. The practice and best practices -- Chapter 10. The practice of public relations -- Chapter 11. Ethics, leadership and counseling roles, and moral analyses -- Chapter 12. Best practices for excellence in public relations -- Notes -- References -- Index.
Abstract: This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HD59 (Browse shelf(Opens below)) Link to resource Available BEP10382353
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HD59 (Browse shelf(Opens below)) Link to resource Available 10382353

Preface -- Part I. Mastering the basics -- Chapter 1. The importance of public relations, case: UPS faces losses in Teamster's Union strike -- Chapter 2. What is public relations? -- Chapter 3. Models and approaches to public relations -- Chapter 4. Public relations as a management function -- Part II. Organizations and processes -- Chapter 5. Organizational factors contributing to excellent public relations -- Chapter 6. How public relations contributes to organizational effectiveness -- Chapter 7. Identifying and prioritizing stakeholders and publics -- Chapter 8. Public relations research: the key to strategy -- Chapter 9. The public relations process, RACE -- Part III. The practice and best practices -- Chapter 10. The practice of public relations -- Chapter 11. Ethics, leadership and counseling roles, and moral analyses -- Chapter 12. Best practices for excellence in public relations -- Notes -- References -- Index.

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This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?

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