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An overview of the public relations function / Shannon A.;Rawlins, Brad;Martin, Thomas R. Bowen.

By: Contributor(s): Material type: TextTextSeries: Public relations collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2019.]Edition: 2nd editionDescription: 1 online resource (197 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781949443677
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HD59
Online resources: Available additional physical forms:
Contents:
Part 1 Mastering the principles. Chapter 1. Why do public relations? -- Chapter 2. What Is public relations? -- Chapter 3. Models of public relations and its subfunctions -- Chapter 4. The management function of public relations -- Part 2 Organizations and processes. Chapter 5. Organizational factors, culture, character, and structure -- Chapter 6. How public relations contributes to organizational effectiveness -- Chapter 7. Managing stakeholders and publics -- Chapter 8. Public relations research -- Chapter 9. The public relations process -- Part 3. Advanced practices in public relations management. Chapter 10. Issues management and sectors of the public relations industry -- Chapter 11. Ethics, counseling roles, leadership, and moral analyses -- Chapter 12. Organizational effectiveness: excellence in public relations management.
Abstract: This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HD59 (Browse shelf(Opens below)) Link to resource Available BEP9781949443677
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HD59 (Browse shelf(Opens below)) Link to resource Available 9781949443677

Includes bibliographies and index.

Part 1 Mastering the principles. Chapter 1. Why do public relations? -- Chapter 2. What Is public relations? -- Chapter 3. Models of public relations and its subfunctions -- Chapter 4. The management function of public relations -- Part 2 Organizations and processes. Chapter 5. Organizational factors, culture, character, and structure -- Chapter 6. How public relations contributes to organizational effectiveness -- Chapter 7. Managing stakeholders and publics -- Chapter 8. Public relations research -- Chapter 9. The public relations process -- Part 3. Advanced practices in public relations management. Chapter 10. Issues management and sectors of the public relations industry -- Chapter 11. Ethics, counseling roles, leadership, and moral analyses -- Chapter 12. Organizational effectiveness: excellence in public relations management.

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This second edition of An overview of the public relations function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

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Description based on PDF viewed 03/31/2019.

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