The Olympic sports economy / Max Donner.

By:

Donner, Max []

Material type: Text

TextSeries: Sports and entertainment management and marketing collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2020.]Edition: First editionDescription: 1 online resource (xix, 171 pages) : illustrations (some color)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781951527013

Subject(s):

Genre/Form:

Additional physical formats: Print version:: No titleLOC classification:

GV721.5

Online resources:

Click here to access online

Available additional physical forms:

Contents:

Chapter 1. Building values -- Chapter 2. The MBA's guide to the Olympics -- Chapter 3. Accelerating success: Olympic sports put talent to work -- Chapter 4. Jumping hurdles -- Chapter 5. From Rio to Tokyo--charting a new course -- Chapter 6. The media Is the message -- Chapter 7. Get set for 2030.

Abstract: Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world's most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams worksbehind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution. The Olympic Sports Economy incorporates exclusive case studies andreports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		GV721.5 (Browse shelf(Opens below))	Link to resource	Available		BEP9781951527013
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	GV721.5 (Browse shelf(Opens below))	Link to resource	Available		9781951527013

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Previous	GT2850 Food and architecture /	GV706.3 Ethical leadership in sport : what's your ENDgame? /	GV711 Great coaching and your bottom line : how good coaching leads to superior business performance /	GV721.5 The Olympic sports economy /	GV734.5 Inside the world of a football agent /	GV1469.3 The economics of online gaming : a player's introduction to economic thinking /	HA31.2 Conducting survey research : a practical guide /	Next

Includes bibliographies and index.

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Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world's most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams worksbehind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution. The Olympic Sports Economy incorporates exclusive case studies andreports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.

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