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MetricsMan : it doesn't count unless you can count it / Don Bartholomew ; edited by Zifei Fay Chen.

By: Contributor(s): Material type: TextTextSeries: Public relations collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]Edition: First editionDescription: 1 online resource (xvi, 198 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631575228
Other title:
  • Metrics Man
  • It doesn't count unless you can count it
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HM742
Online resources: Available additional physical forms:
Contents:
1. The coming of age of measurement -- 2. Demystifying return on investment -- 3. "Puzzles" versus "pieces" getting the metrics right -- 4. The "tail" and the "dog" in social media measurement -- 5. Getting a robust and effective social media measurement program -- 6. The deadly sins of advertising value equivalents -- 7. Thus spoke the measurati -- 8. Gaining accountability, making it count -- References -- Index.
Abstract: Public relations and social media research and measurement have come a long way. What are the right metrics to measure in the face of numerous tool vendors and platform choices? How can we make the results count? And how can we prove the accountability of our profession? This book presents answers to these questions from the late Don Bartholomew, the first of the Measurati and a great industry thought leader, through a compilation of the 67 blog posts he authored on his blog MetricsMan from 2006 to 2014. It entails his opinions and insights on the most important topics of public relations and social media research and measurement-- the evolution of measurement over the years, return on investment (ROI), the Barcelona Principles, social media measurement models, marketing mix modeling (MMM), the battle against advertising value equivalents (AVEs), and the journey toward accountability. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply the valid measurement models and frameworks in their practices.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HM742 (Browse shelf(Opens below)) Link to resource Available BEP11216734
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HM742 (Browse shelf(Opens below)) Link to resource Available 11216734

1. The coming of age of measurement -- 2. Demystifying return on investment -- 3. "Puzzles" versus "pieces" getting the metrics right -- 4. The "tail" and the "dog" in social media measurement -- 5. Getting a robust and effective social media measurement program -- 6. The deadly sins of advertising value equivalents -- 7. Thus spoke the measurati -- 8. Gaining accountability, making it count -- References -- Index.

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Public relations and social media research and measurement have come a long way. What are the right metrics to measure in the face of numerous tool vendors and platform choices? How can we make the results count? And how can we prove the accountability of our profession? This book presents answers to these questions from the late Don Bartholomew, the first of the Measurati and a great industry thought leader, through a compilation of the 67 blog posts he authored on his blog MetricsMan from 2006 to 2014. It entails his opinions and insights on the most important topics of public relations and social media research and measurement-- the evolution of measurement over the years, return on investment (ROI), the Barcelona Principles, social media measurement models, marketing mix modeling (MMM), the battle against advertising value equivalents (AVEs), and the journey toward accountability. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply the valid measurement models and frameworks in their practices.

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