Marketing in the digital world / Avinash Kapoor.

By:

Kapoor, Avinash []

Material type: Text

TextSeries: Digital and social media marketing and advertising collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]Edition: First editionDescription: 1 online resource (xiv, 100 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781948580069

Subject(s):

Genre/Form:

Additional physical formats: Print version:: No titleLOC classification:

HF5415.1265

Online resources:

Click here to access online

Available additional physical forms:

Contents:

Chapter 1. Digital marketing landscape -- Chapter 2. Digital marketing and artificial intelligence -- Chapter 3. Blockchain and its applications -- Chapter 4. Virtual world: digital strategy advantage -- Chapter 5. Digital and social media solutions for virtual world.

Abstract: The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, dfferentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavours more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF5415.1265 (Browse shelf(Opens below))	Link to resource	Available		BEP9781948580069
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HF5415.1265 (Browse shelf(Opens below))	Link to resource	Available		9781948580069

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The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, dfferentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavours more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

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