Managing your intellectual property assets / Scott Shane.
Material type:
TextSeries: Entrepreneurship and small business management collectionPublisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2008.]Edition: 1st edDescription: 1 electronic text (ix, 63 pages) : digital, PDF fileContent type: - text
- computer
- online resource
- 9781606490280
- 9781606490273
- HD53
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
|
G. Allen Fleece Library ONLINE | HD53 (Browse shelf(Opens below)) | Link to resource | Available | BEP10373443 |
Why you need intellectual property protection -- What is patentable -- The parts of a patent -- Using a patent -- Should you patent -- Secrecy -- Copyrights -- Trademarks -- Conclusion.
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We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies' intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profit for your company.
COPYRIGHT NOT covered - Click this link to request copyright permission:
https://lib.ciu.edu/copyright-request-form
Mode of access: World Wide Web.
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