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Managerial communication : evaluating the right dose / J. David Johnson.

By: Material type: TextTextSeries: 2012 digital library | Corporate communication collectionPublisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2012.]Edition: 1st edDescription: 1 electronic text (xvi, 170 pages) : digital fileContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781606494653
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HD30.3
Online resources: Available additional physical forms:
Contents:
List of tables and figures -- List of boxes -- Preface -- Prologue -- 1. Introduction and overview -- 2. Definition and the use of metaphor -- 3. The idea of match -- 4. Managing relationships -- 5. Productivity -- 6. Change -- 7. The world outside -- 8. Summing up -- Notes -- References -- Index.
Abstract: The metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication.
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Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HD30.3 (Browse shelf(Opens below)) Link to resource Available BEP10642435
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HD30.3 (Browse shelf(Opens below)) Link to resource Available 10642435

Part of: 2012 digital library.

Includes bibliographies and index.

List of tables and figures -- List of boxes -- Preface -- Prologue -- 1. Introduction and overview -- 2. Definition and the use of metaphor -- 3. The idea of match -- 4. Managing relationships -- 5. Productivity -- 6. Change -- 7. The world outside -- 8. Summing up -- Notes -- References -- Index.

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The metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication.

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