In search for the soul of international business /Michael R. Czinkota.

Part I. On touching the good soul -- 1. The soul and the curative marketing concept -- 2. Freedom and globalization: simultaneously possible (with Valbona Zeneli) -- 3. Why international marketing strengthens freedom -- 4. Culture awareness matters -- 5. From body to soul: United Airlines to Volkswagen engines -- 6. St. Valentine's day, more than dates and roses -- 7. For marketing, Christmas is a growing global phenomenon -- 8. The impact of trust bridges on business (with Courtlyn Cook) -- Part II. On the new world -- 9. The soul: where modern society fails -- 10. New world, new policy -- 11. Brexit and the United States -- 12. Dumping penalties: give to Caesar what you owe to Caesar -- 13. What do I owe ya? -- 14. How psychic distance impacts trade -- 15. What art tells us about the global economy -- 16. How tax cuts help U.S. companies to go abroad -- 17. Buy American, hire American -- 18. Entrepreneurial money produces residency permits -- Part III. On terrorism and its impact on international business and trade -- 19. Marketing across borders under conditions of terrorism (with Valbona Zeneli and Gary Knight) -- 20. Time to limit the pay-off for terrorists (with Valbona Zeneli and Gary Knight) -- 21. Search for corporate effects of terrorism (with Valbona Zeneli and Gary Knight) -- 22. Does terrorism cause poverty? Or the reverse? (with Valbona Zeneli and Gary Knight) -- 23. The international supplier conundrum (with Valbona Zeneli and Gary Knight) -- 24. Future research on and preparation for terrorism (with Valbona Zeneli and Gary Knight) -- 25. Let the body catch up with the soul -- Part IV. On trade and its future -- 26. Great things can happen, and not just for America -- 27. Tariffs can be useful -- 28. Free trade zones and counterfeit goods -- 29. From Rome to Geneva: on the significance of trade -- 30. The case for Cuban engagement -- 31. Balance trade by boosting exports through government promotion -- 32. Needed: a new national export policy -- 33. The United States and the United Kingdom must face new work challenges with new policies -- 34. Global medical tourism (with Nittaya Wongtada) -- 35. Letting the soul lead the way -- Sources -- Index.

There is a New World Order for trade and globalization. Political and international issues metamorphose in the business ecosystem, in ways that penetrate everyday life and influence expectations beyond imagination. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirlwind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul. I consider the soul the center of our activities and inspirations. If one says about an individual that "his soul has left him," one connotes death. This also will apply to societies and corporations. Losing one's soul is a reflection of the end game. Are we willing to permit the gradual march toward solitude with all the accompanying sharp cutting edges? Will the balloon go up? The reader can judge. I hope to supply the content here.

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