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Global business strategy / Cornelis A. de Kluyver and John A. Pearce II.

By: Contributor(s): Material type: TextTextSeries: aStrategic management collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]Edition: First editionDescription: 1 online resource (xv, 267 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781637420430
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HD62.4
Online resources: Available additional physical forms:
Contents:
Part I. The global competitive environment. Chapter 1. The globalization of markets and competition ; Chapter 2. The globalization of companies and competitive advantage ; Chapter 3. The globalization of opportunity and risk ; Chapter 4. The globalization of corporate social responsibility -- Part II. Global strategy development. Chapter 5. Assessing a company's resource base and capabilities for going global ; Chapter 6. Global strategy formulation ; Chapter 7. Target market selection and entry strategies -- Part III. Global strategic management. Chapter 8. Globalizing the value proposition ; Chapter 9. Global positioning and branding ; Chapter 10. Globalizing the value creation infrastructure ; Chapter 11. Globalizing the management model.
Abstract: Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
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Part I. The global competitive environment. Chapter 1. The globalization of markets and competition ; Chapter 2. The globalization of companies and competitive advantage ; Chapter 3. The globalization of opportunity and risk ; Chapter 4. The globalization of corporate social responsibility -- Part II. Global strategy development. Chapter 5. Assessing a company's resource base and capabilities for going global ; Chapter 6. Global strategy formulation ; Chapter 7. Target market selection and entry strategies -- Part III. Global strategic management. Chapter 8. Globalizing the value proposition ; Chapter 9. Global positioning and branding ; Chapter 10. Globalizing the value creation infrastructure ; Chapter 11. Globalizing the management model.

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Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.

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Description based on PDF viewed 05/03/2021.

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