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Financial services sales handbook : a professionals guide to becoming a top producer / Clifton T. Warren.

By: Material type: TextTextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016.Edition: First editionDescription: 1 online resource (xv, 185 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631574948
Subject(s): LOC classification:
  • HG173 .F563 2016
Online resources: Available additional physical forms:
Contents:
1. Creating the pathway: where are you today? -- 2. Discovering your natural prospects and clients -- 3. Getting attention: packaging and positioning your value and expertise -- Part 2. Getting more from existing clients -- 4. Leveraging clients to get new ones -- 5. Cross-selling: unlocking the potential of your client base -- 6. Your digital network: obtain referrals from social media -- Part 3. Acquiring new business -- 7. Reach-out marketing: warming-up cold calls -- 8. Attraction marketing: getting them to come to you -- 9. Target marketing: stealing market share from a competitor -- 10. Converting opportunities into appointments and clients -- Part 4. Accelerating growth -- 11. Content marketing: leveraging your knowledge and expertise -- 12. Personal planning: making your plans a reality -- Resources -- Additional articles -- Notes -- References -- Index.
Abstract: Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential. The financial services industry is currently facing its biggest challenge: increased competition; smarter buyers who want to deal with professionals instead of sales people; and the emergence of social media, including Facebook, Twitter, LinkedIn, and Google. This book is for experienced professionals as well as for those who want to make the transition from managing work to more effective selling. The book is also for professionals who want to sharpen their skills. It is intended as the nucleus for corporate training programs as well as for self-employed professionals who must market and sell to stay in business.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HG173 (Browse shelf(Opens below)) Link to resource Available 11248085

Part 1. Laying the foundation -- 1. Creating the pathway: where are you today? -- 2. Discovering your natural prospects and clients -- 3. Getting attention: packaging and positioning your value and expertise -- Part 2. Getting more from existing clients -- 4. Leveraging clients to get new ones -- 5. Cross-selling: unlocking the potential of your client base -- 6. Your digital network: obtain referrals from social media -- Part 3. Acquiring new business -- 7. Reach-out marketing: warming-up cold calls -- 8. Attraction marketing: getting them to come to you -- 9. Target marketing: stealing market share from a competitor -- 10. Converting opportunities into appointments and clients -- Part 4. Accelerating growth -- 11. Content marketing: leveraging your knowledge and expertise -- 12. Personal planning: making your plans a reality -- Resources -- Additional articles -- Notes -- References -- Index.

Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential. The financial services industry is currently facing its biggest challenge: increased competition; smarter buyers who want to deal with professionals instead of sales people; and the emergence of social media, including Facebook, Twitter, LinkedIn, and Google. This book is for experienced professionals as well as for those who want to make the transition from managing work to more effective selling. The book is also for professionals who want to sharpen their skills. It is intended as the nucleus for corporate training programs as well as for self-employed professionals who must market and sell to stay in business.

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Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Title from PDF title page (viewed on August 29, 2016).

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