Exporting : key considerations for international business growth : products, communication, brands, trade shows, channels, culture, and cash / Laurent Houlier and John Blaskey.
Material type:
TextSeries: International business collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2020.]Edition: First editionDescription: 1 online resource (xix, 117 pages) : illustrationsContent type: - text
- computer
- online resource
- 9781952538452
- Export marketing -- United States
- International business enterprises -- United States -- Management
- International trade
- Global development
- Sustainable
- Risk mitigation
- Multichannel distribution
- Omnichannel expansion and globalization
- Worldwide website, e-commerce, e-marketplace, Internet
- Business-to-business (B2B)
- Direct-to-consumer (D2C)
- Intellectual property, trademarks, patents, Web domain registration and protection
- Compliance, packaging, labeling
- Pricing
- Translation, humor
- Credit insurance, currencies, payment terms, cashflow, incoterms, VAT, custom duty and clearance, tariff
- Distributor, agent, licensing, franchising, consignment, sale or return, concession, outlet, store, retail, subsidiary, merger, acquisition, joint venture
- Traffic, literature, presentation
- International payment transactions
- Returns policy
- HF1416.5
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
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G. Allen Fleece Library ONLINE | HF1416.5 (Browse shelf(Opens below)) | Link to resource | Available | BEP9781952538452 | |||
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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
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G. Allen Fleece Library | Non-fiction | HF1416.5 (Browse shelf(Opens below)) | Link to resource | Available | 9781952538452 |
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Includes index.
Preface: what this book will do for you. Chapter 1. Products and services: adapting for export markets -- Chapter 2. Intellectual property (IP): protecting and leveraging brands -- Chapter 3. Communication: bridging language and cultural gaps -- Chapter 4. Tradeshows: optimizing and measuring performance -- Chapter 5. B2B and D2C options: selecting sales channels -- Chapter 6. Cashflow: balancing prudence and growth --Chapter 7. Culture and behavior: managing organizational disruption -- The way forward: driving success.
Access restricted to authorized users and institutions.
This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.
COPYRIGHT NOT covered - Click this link to request copyright permission:
https://lib.ciu.edu/copyright-request-form
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Description based on PDF viewed 09/17/2020.
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