Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth. [print]

By: Contributor(s): Material type: TextTextSeries: Legends in marketingPublication details: New Delhi ; Thousand Oaks : SAGE, (c)2011.Description: 9 volumes : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788132105076
  • 8132105076
Other title:
  • Naresh K. Malhotra [Portion of title]
Subject(s): LOC classification:
  • HF5415.S554.M354 2011
  • HF5415
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
volume 2. Research Methodology: Research Design and Data Analysis -- volume 3. Consumer Behavior: Information Processing and Decision Making -- volume 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- volume 5. Marketing Management and Policy -- volume 6. International and Cross-cultural Marketing -- volume 7. Marketing of Services: Retailing and Health Care -- volume 8. Ethics, Quality of Life, and Pedagogy -- volume 9. Management Information Systems, Technology, and Marketing.
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Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001863295
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001863287
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862891
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862909
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862917
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862925
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862933
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862941
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862958

Includes bibliographies and index.

V. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- volume 2. Research Methodology: Research Design and Data Analysis -- volume 3. Consumer Behavior: Information Processing and Decision Making -- volume 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- volume 5. Marketing Management and Policy -- volume 6. International and Cross-cultural Marketing -- volume 7. Marketing of Services: Retailing and Health Care -- volume 8. Ethics, Quality of Life, and Pedagogy -- volume 9. Management Information Systems, Technology, and Marketing.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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