Digital privacy in the marketplace : perspectives on the information exchange / George R. Milne.

By:

Milne, George R []

Material type: Text

TextSeries: Digital and social media marketing and advertising collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2015.]Edition: First editionDescription: 1 online resource (xv, 179 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781606498491

Subject(s):

Genre/Form:

[genre]

Additional physical formats: Print version:: No titleLOC classification:

TK5105.875.I57

Online resources:

Click here to access online

Available additional physical forms:

Contents:

1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index.

Abstract: This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		TK5105.875.I57 (Browse shelf(Opens below))	Link to resource	Available		BEP11007937
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	TK5105.875.I57 (Browse shelf(Opens below))	Link to resource	Available		11007937

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This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

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