Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal.

By:

Rajagopal, 1957- [Author]

Material type: Text

TextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2018.Edition: First editionDescription: 1 online resource (xvi, 176 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781947441156

Subject(s):

Genre/Form:

Electronic books.

LOC classification:

HF5415 .C667 2018

Online resources:

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Available additional physical forms:

Contents:

2. Consumer impetus and business management -- 3. Decision metrics for competitive business -- 4. Behavioral patterns and performance appraisal -- 5. Measuring consumer involvement -- About the author -- Index.

Abstract: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision making across the business cultures. The theoretical perspectives of consumer behavior have been explained in the book concerning changing marketplace environment and customer-centric business approaches followed by the multinational companies. The core discussions presented in this book highlight that the new theories can be derived based on the social values, business ambiance, and consumer attitudes to understand the consumer cognitive drivers meticulously and develop synergy with the business strategies. This book is divided into five chapters illustrated with the figures and examples that help readers to easily get the concept and approach of innovative business projects. Discussions in the book presents new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guides the breakthrough strategies in managing the time, territory, target, and tasks pivoting around consumers and market competitiveness. The book illustrates the consumer analysis and market behavior mapping, and guides the companies to build sustainable businesses associating consumers in the competitive marketplace.

List(s) this item appears in: IZZY- duplicates

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HF5415.32 (Browse shelf(Opens below))	Link to resource	Available		9781947441156

Includes bibliographies and index.

1. Exploring consumers today -- 2. Consumer impetus and business management -- 3. Decision metrics for competitive business -- 4. Behavioral patterns and performance appraisal -- 5. Measuring consumer involvement -- About the author -- Index.

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision making across the business cultures. The theoretical perspectives of consumer behavior have been explained in the book concerning changing marketplace environment and customer-centric business approaches followed by the multinational companies. The core discussions presented in this book highlight that the new theories can be derived based on the social values, business ambiance, and consumer attitudes to understand the consumer cognitive drivers meticulously and develop synergy with the business strategies. This book is divided into five chapters illustrated with the figures and examples that help readers to easily get the concept and approach of innovative business projects. Discussions in the book presents new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guides the breakthrough strategies in managing the time, territory, target, and tasks pivoting around consumers and market competitiveness. The book illustrates the consumer analysis and market behavior mapping, and guides the companies to build sustainable businesses associating consumers in the competitive marketplace.