Conscious branding / David Funk and Anne Marie Levis.
Material type:
TextPublisher number: 1 | BEPSeries: Marketing strategy collectionPublisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2009.]Edition: 1st edDescription: 1 electronic text (132 pages : illustrations) : digital fileContent type: - text
- computer
- online resource
- 9781606490594
- Branding (Marketing)
- Business names
- Brand name products
- Brand
- Branding
- Brand building
- Brand Map
- Brand foundation
- Marketing
- Marketing communications (position, personality, promise)
- Unique brand components
- Brand experience
- Brand distribution
- Identity
- Naming
- TOMA (top of mind awareness)
- Brand structure
- Market research
- HD69.B7
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
|
G. Allen Fleece Library ONLINE | HD69.B7 (Browse shelf(Opens below)) | Link to resource | Available | BEP10364225 |
Includes bibliographies and index.
Introduction: three objectives -- Chapter 1. The importance of brands -- Chapter 2. Brand confusion -- Chapter 3. The three lessons of conscious branding -- Chapter 4. The context of brand -- Chapter 5. The brand map -- Chapter 6. Building the brand foundation -- Chapter 7. Brand distribution -- Chapter 8. Marketing communications -- Chapter 9. Product/service design -- Chapter 10. Operations -- Chapter 11. Brand structure -- Chapter 12. The other side of the relationship -- Conclusion -- Appendix -- Index.
Restricted to libraries which purchase an unrestricted PDF download via an IP.
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding is targeted to anyone who understands the need to differentiate their organization from competitors. The process works equally well for Fortune 500 companies and local service, manufacturing, and retail businesses. The book takes the reader through a linear process, beginning with building a brand platform and then showing how to maintain a consistent brand through marketing communications, product/service design, and operations.
COPYRIGHT NOT covered - Click this link to request copyright permission:
https://lib.ciu.edu/copyright-request-form
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Title from PDF t.p. (viewed on October 13, 2009).
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