Communication in responsible business : strategies, concepts, and cases / Roger N. Conaway and Oliver Laasch.

By:

Conaway, Roger N []

Contributor(s):

Laasch, Oliver

Material type: Text

TextSeries: 2012 digital library | Corporate communication collectionPublisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2012.]Edition: 1st edDescription: 1 electronic text (185 pages) : digital fileContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781606493250

Subject(s):

Genre/Form:

[genre]

Additional physical formats: Print version:: No titleLOC classification:

HF5718

Online resources:

Click here to access online

Available additional physical forms:

Contents:

1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing and social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index.

Abstract: Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.

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Item type	Current library	Collection	Call number	URL	Status	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF5718 (Browse shelf(Opens below))	Link to resource	Available	BEP10594646
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library	Non-fiction	HF5718 (Browse shelf(Opens below))	Link to resource	Available	10594646
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE		HF (Browse shelf(Opens below))	Link to resource	Available

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Previous	HF5718 101 tips for improving your business communication /	HF5718 64 surefire strategies for being understood when communicating with co-workers /	HF5718 Communication for consultants /	HF5718 Communication in responsible business : strategies, concepts, and cases /	HF5718 Communication strategies for today's managerial leader /	HF5718 Conducting business across borders : effective communication in English with non-native speakers /	HF5718 Corporate communication : tactical guidelines for strategic practice /	Next

Part of: 2012 digital library.

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Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.

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