The coming age of robots : implications for consumer behavior and marketing strategy / George Pettinico, PhD, George R. Milne, PhD.

Chapter 1. The dawning robot revolution -- Chapter 2. Robot exposure: in the media and In our midst -- Chapter 3. Hopes and fears about the robot future -- Chapter 4. Acceptable robot roles: at home, in the community, at the store -- Chapter 5. Take two robots and call me in the morning:robots in health care -- Chapter 6. Reaction to robot design: cute, creepy, and everything in between -- Chapter 7. Human-robot interactions: will you become BFFs with a robot? -- Chapter 8. Robot manufacturers: profiles and plans -- Chapter 9. A brave new robot world: implications fo rthe marketplace -- Appendix A. Studies conducted by authors -- Appendix B. Sources for current robot capabilities.

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This book describes what we can expect in terms of robot advances over the next two decades, particularly in the area of human-interactive robots. We provide an in-depth look at how American consumers will react to this dramatic social, economic, and marketplace revolution.Our insights come from national surveys we conducted with over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for acceptable robot roles, robot design, and the optimal marketplace approaches to successful human-robot interactions and, yes, even successful human-robot bonding. This book provides valuable insights for robot manufacturers, companies considering using robots in consumer-facing roles and for consumers themselves who will be increasingly interacting with robots in their everyday lives. If you want to understand our future, you need to understand robots.

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