The business design cube : converging markets, society, and customer values to grow firms competitive in business / Rajagopal.
Material type: TextSeries: Marketing collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]Edition: First editionDescription: 1 online resource (xx, 185 pages) : illustrationsContent type:- text
- computer
- online resource
- 9781637420171
- HD30.213
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | HD30.213 (Browse shelf(Opens below)) | Link to resource | Available | BEP9781637420171 | |||
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library | Non-fiction | HD30.213 (Browse shelf(Opens below)) | Link to resource | Available | 9781637420171 |
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Includes bibliographies and index.
Chapter 1. The concept map -- Chapter 2. Design-to-market -- Chapter 3. Design-to-society -- Chapter 4. Design-to-value -- Chapter 5. The helix effect.
Access restricted to authorized users and institutions.
This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.
COPYRIGHT NOT covered - Click this link to request copyright permission:
https://lib.ciu.edu/copyright-request-form
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Description based on PDF viewed 03/22/2021.
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