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The business design cube : converging markets, society, and customer values to grow firms competitive in business / Rajagopal.

By: Material type: TextTextSeries: Marketing collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]Edition: First editionDescription: 1 online resource (xx, 185 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781637420171
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HD30.213
Online resources: Available additional physical forms:
Contents:
Chapter 1. The concept map -- Chapter 2. Design-to-market -- Chapter 3. Design-to-society -- Chapter 4. Design-to-value -- Chapter 5. The helix effect.
Abstract: This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HD30.213 (Browse shelf(Opens below)) Link to resource Available BEP9781637420171
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HD30.213 (Browse shelf(Opens below)) Link to resource Available 9781637420171

Includes bibliographies and index.

Chapter 1. The concept map -- Chapter 2. Design-to-market -- Chapter 3. Design-to-society -- Chapter 4. Design-to-value -- Chapter 5. The helix effect.

Access restricted to authorized users and institutions.

This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.

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Mode of access: World Wide Web.

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Description based on PDF viewed 03/22/2021.

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