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Branding & AI : leveraging technology to generate brand revenue / Chahat Aggarwal.

By: Material type: TextTextSeries: Marketing collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]Edition: First editionDescription: 1 online resource (xvi, 199 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781637420812
Other title:
  • Branding and artificial intelligence
  • Branding and AI
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HF5415.1255
Online resources: Available additional physical forms:
Contents:
Chapter 1. Branding 101 -- Chapter 2. Brand awareness -- Chapter 3. Brand to business -- Chapter 4. Brand ROI -- Chapter 5. Brand process -- Chapter 6. Brand champions -- Chapter 7. Guilty brands -- Chapter 8. Affecting perception -- Chapter 9. Personal brand -- Chapter 10. Artificial intelligence -- Chapter 11. Artificial behavior -- Chapter 12. AI limitations -- Chapter 13. nAI versus humans -- Chapter 14. Future of AI.
Abstract: The book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynamic market deeply influenced by ever-growing technology. Brand awareness is a significant element in the success of businesses in highly competitive and saturated environments. It describes how branding on an organizational and personal level is directly proportional to profit and return on investment, along with how one can measure it. To elaborate, case studies of successful and unsuccessful marketing strategies of big brands have been dissected to showcase the impact of brand perception. The book further transgresses into the role of AI in branding, which can help companies achieve their highest goals through targeted marketing with the help of unbiased information gathered by machine intelligence. It also points out the limitations of AI and the factors to note while relying on machine versus human capabilities. The future of AI appears to be evidently intertwined with marketing initiatives, and the sectors most likely to be impacted have been described in detail.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF5415.1255 (Browse shelf(Opens below)) Link to resource Available BEP9781637420812
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5415.1255 (Browse shelf(Opens below)) Link to resource Available 9781637420812

Chapter 1. Branding 101 -- Chapter 2. Brand awareness -- Chapter 3. Brand to business -- Chapter 4. Brand ROI -- Chapter 5. Brand process -- Chapter 6. Brand champions -- Chapter 7. Guilty brands -- Chapter 8. Affecting perception -- Chapter 9. Personal brand -- Chapter 10. Artificial intelligence -- Chapter 11. Artificial behavior -- Chapter 12. AI limitations -- Chapter 13. nAI versus humans -- Chapter 14. Future of AI.

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The book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynamic market deeply influenced by ever-growing technology. Brand awareness is a significant element in the success of businesses in highly competitive and saturated environments. It describes how branding on an organizational and personal level is directly proportional to profit and return on investment, along with how one can measure it. To elaborate, case studies of successful and unsuccessful marketing strategies of big brands have been dissected to showcase the impact of brand perception. The book further transgresses into the role of AI in branding, which can help companies achieve their highest goals through targeted marketing with the help of unbiased information gathered by machine intelligence. It also points out the limitations of AI and the factors to note while relying on machine versus human capabilities. The future of AI appears to be evidently intertwined with marketing initiatives, and the sectors most likely to be impacted have been described in detail.

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Description based on PDF viewed 07/03/2021.

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