Achieving excellence in fundraising /edited by Eugene R. Tempel, Timothy L. Seiler, and Dwight F. Burlingame.

Includes bibliographies and index.

PART ONE: -- A Philanthropic Context for Fundraising.

A Philosophy of Fundraising -- The Joy of Giving -- Plan to Succeed -- Developing and Articulating a Case for Support -- Individuals as a Constituency for Fundraisng

PART TWO: -- Constituents: What Donors Value.

Contemporary Dynamics of Philanthropy -- Prospective Donor and Donor Research and Database Management -- Corporate Giving and Fundraising -- Foundation Fundraising -- Gender and Philanthropy -- Faith and Giving -- Ethnic Diversity and Giving -- Generational Differences in Giving -- Understanding High Net Worth Donors -- Global and Cross-Cultural Fundraising

PART THREE: -- Structuring Your Fundraising.

The Total Development Plan Built on the Annual Giving Program -- Major Gifts -- Capital Campaigns -- Establishing a Planned Giving Program

PART FOUR: -- Managing the Fundraising Process.

Management and Leadership in Fundraising -- Organizational Development for Fundraising -- Budgeting for and Evaluating Fundraising Performance -- Marketing and Communications for Fundraising -- Selecting and Working with Fundraising Consultants

PART FIVE: -- The Art of Solicitation.

Personal Solicitation -- Direct Response -- Telephone Solicitation and Stewardship -- Digital Fundraising -- Special Events

PART SIX: -- Involving Volunteers.

Stewardship and Accountability -- Engaging the Board in Fundraising -- Volunteer Management

PART SEVEN: -- Ethics and Accountability.

Ethics and Accountability -- The Law and Fundraising

PART EIGHT: -- Your Career in Fundraising.

Fundraising as a Profession -- Resources for Strengthening Fundraising.

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.

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Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.