Consumer protection in e-retailing in ASEAN /Huong Ha.

By:

Ha, Huong [Author]

Material type: Text

TextSeries: Edition: First editionDescription: 1 online resource (xv, 143 pages) : illustrations (some color)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781953349613

Subject(s):

Genre/Form:

Electronic books.

LOC classification:

HF .C667 2021

Online resources:

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Contents:

Chapter 2. Issues associated with e-consumer protection -- Chapter 3. The current e-consumer protection framework -- Chapter 4. A proposed multisector governance frameworkfor e-consumer protection -- Chapter 5. Case studies of e-consumer protectionin ASEAN -- Chapter 6. Conclusion: e-consumer protection now and in the future.

Abstract: While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection. This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multisector governance framework for e-consumer protection. Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers. Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.

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Includes bibliographies and index.

Chapter 1. Introduction of e-consumer protection in e-retailing in ASEAN -- Chapter 2. Issues associated with e-consumer protection -- Chapter 3. The current e-consumer protection framework -- Chapter 4. A proposed multisector governance frameworkfor e-consumer protection -- Chapter 5. Case studies of e-consumer protectionin ASEAN -- Chapter 6. Conclusion: e-consumer protection now and in the future.

While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection. This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multisector governance framework for e-consumer protection. Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers. Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.