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A communication guide for investor relations in an age of activism / Marcia W. DiStaso, David Michaelson, and John Gilfeather.

By: Contributor(s): Material type: TextTextSeries: Public relations collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2018.]Edition: First editionDescription: 1 online resource (xii, 148 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781947098985
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HD2744
Online resources: Available additional physical forms:
Contents:
1. Investor relations background and history -- 2. Audiences for investor relations -- 3. Investor relations and corporate reputation -- 4. Investor relations ethics -- 5. Emerging issues in investor relations -- 6. Writing for investor relations -- 7. Corporate governance and investor relations -- 8. Proxy voting and the investor relations officer -- 9. Investor relations events -- 10. Global investor relations -- 11. Risks, corporate crises, and investor relations -- 12. Measuring investor relations -- About the authors -- Bibliography -- Index.
Abstract: Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets--its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations, and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.
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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HD2744 (Browse shelf(Opens below)) Link to resource Available BEP11456176
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HD2744 (Browse shelf(Opens below)) Link to resource Available 11456176
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HD (Browse shelf(Opens below)) Link to resource Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HD (Browse shelf(Opens below)) Link to resource Available

1. Investor relations background and history -- 2. Audiences for investor relations -- 3. Investor relations and corporate reputation -- 4. Investor relations ethics -- 5. Emerging issues in investor relations -- 6. Writing for investor relations -- 7. Corporate governance and investor relations -- 8. Proxy voting and the investor relations officer -- 9. Investor relations events -- 10. Global investor relations -- 11. Risks, corporate crises, and investor relations -- 12. Measuring investor relations -- About the authors -- Bibliography -- Index.

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Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets--its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations, and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.

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