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Business writing for innovators and change-makers / Dawn Henwood.

By: Material type: TextTextSeries: Corporate communication collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2020.]Edition: First editionDescription: 1 online resource (xiii, 194 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781951527792
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HF5718.3
Online resources: Available additional physical forms:
Contents:
Chapter 1. The change-maker writing process -- Chapter 2. Everyday e-mails -- Chapter 3. Marketing e-mails -- Chapter 4. Web writing -- Chapter 5. Website giveaways -- Chapter 6. Blog posts -- Chapter 7. Grant applications and proposals -- Chapter 8. Pitch decks -- Chapter 9. Business plans -- Chapter 10. White papers -- Chapter 11. One-pagers -- Chapter 12. Training material.
Abstract: A writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can't rely on templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a variety of communication situations, from e-mails to pitch decks.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF5718.3 (Browse shelf(Opens below)) Link to resource Available BEP9781951527792
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5718.3 (Browse shelf(Opens below)) Link to resource Available 9781951527792
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF (Browse shelf(Opens below)) Link to resource Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF (Browse shelf(Opens below)) Link to resource Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF (Browse shelf(Opens below)) Link to resource Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF (Browse shelf(Opens below)) Link to resource Available

Chapter 1. The change-maker writing process -- Chapter 2. Everyday e-mails -- Chapter 3. Marketing e-mails -- Chapter 4. Web writing -- Chapter 5. Website giveaways -- Chapter 6. Blog posts -- Chapter 7. Grant applications and proposals -- Chapter 8. Pitch decks -- Chapter 9. Business plans -- Chapter 10. White papers -- Chapter 11. One-pagers -- Chapter 12. Training material.

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A writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can't rely on templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a variety of communication situations, from e-mails to pitch decks.

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Description based on PDF viewed 07/25/2020.

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