Practical marketing for the academic library /Stephanie Espinoza Villamor and Kimberly Shotick.

By:

Villamor, Stephanie Espinoza [Author]

Contributor(s):

Shotick, Kimberly []

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781440872228

Subject(s):

LOC classification:

Z716 .P733 2022

Available additional physical forms:

Contents:

Defining your areas -- Marketing for the mind -- Marketing from the heart -- Diversity, equity, and inclusion -- Assessing the program -- Marketing to faculty, staff, and administration.

Subject: "This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"--

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulating Book (checkout times vary with patron status)	G. Allen Fleece Library	Non-fiction	Z716.3.V715.P733 2022 (Browse shelf(Opens below))	Available		31923002064497

Includes bibliographies and index.

Building your team -- Defining your areas -- Marketing for the mind -- Marketing from the heart -- Diversity, equity, and inclusion -- Assessing the program -- Marketing to faculty, staff, and administration.

"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"--

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