The SAGE handbook of international marketing /edited by Masaaki Kotabe and Kristiaan Helsen.
Material type: TextPublication details: Los Angeles ; London : SAGE, (c)2009.Description: xviii, 548 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9781412934282
- HF1416 .S244 2009
- HF1416
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Reference (Library Use ONLY) | G. Allen Fleece Library REFERENCE | RES | HF1416 .S24 2009 (Browse shelf(Opens below)) | Available | 31923001380589 |
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HF1001 .E4665 2009 Encyclopedia of business in today's world /Charles Wankel, general editor. | HF1001 .E4665 2009 Encyclopedia of business in today's world /Charles Wankel, general editor. | HF1359 .G486 2011 World 3.0 : global prosperity and how to achieve it / | HF1416 .S24 2009 The SAGE handbook of international marketing /edited by Masaaki Kotabe and Kristiaan Helsen. | HF5381.S936.C374 2015 Career theory & practice : Learning through case studies / | HF5382.55 .G559 2009 The global manager's guide to living and working abroad : Eastern Europe and Asia / | HF5382.55 .G56 2009 The global manager's guide to living and working abroad : Western Europe and the Americas / |
Includes bibliographies and index.
Theoretical paradigms, issues, and debates/ Masaaki Kotabe and Kristiaan Helsen -- The ancient road : an overview of globalization/ Terry Clark, Monica Hodis, and Paul D'Angelo -- The changing global political and institutional environment/ Jonathan Doh and Terrence Guay -- Marketing and the global legal environment/ Subhash Jain and Robert Bird -- Consumer cognition across cultures/ Bernd H. Schmitt and Nader T. Tavassoli -- Nation equity : country-of-origin effects and globalization/ Durairaj Maheswaran and Cathy Yi Chen -- Researching international markets : philosophical and methodological issues/ V. Kumar -- Research into exporting : theoretical, methodological, and empirical insights/ Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- International franchising and licensing/ Lance Eliot Brouthers and Jason Patrick McNicol -- Joint ventures and alliances/ Miguel Rivera-Santos and Andrew C. Inkpen -- Establishment mode choice : acquisition versus Greenfield entry/ Desislava Dikova and Keith D. Brouthers -- Exit strategies/ Masaaki Kotabe and Sonia Ketkar -- Global competitive marketing strategy/ Michael Grund, Oliver Heil, and Mark Elsner -- Global sourcing strategy/ Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Uniformity versus conformity : the standardization issue in international marketing strategy/ Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- International diffusion of new products/ Trichy V. Krishnan and Suman Ann Thomas -- Global branding/ John Roberts and Julien Cayla -- Pricing in the global marketplace/ Kristiaan Helsen -- Global communications/ Gary J. Bamossy and Johny K. Johansson -- Global channels of distribution/ Daniel C. Bello and Forrest Briggs -- Global trends in grocery retailing/ Katrijn Gielens and Marnik G. Dekimpe -- International salesforce management/ Thomas Brashear Alejandro -- The Internet and international marketing/ Venkatesh Shankar and Jeffrey Meyer -- Organizational heritage, institutional changes and strategic responses of firms from emerging economics/ Preet S. Aulakh and Raveendra Chittoor -- Small multinational enterprises under globalization/ Gary Knight -- Ethics and corporate social responsibility for marketing in the global marketplace/ Georges Enderle and Patrick E. Murphy.
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