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The SAGE handbook of international marketing /edited by Masaaki Kotabe and Kristiaan Helsen.

Contributor(s): Material type: TextTextPublication details: Los Angeles ; London : SAGE, (c)2009.Description: xviii, 548 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412934282
Subject(s): LOC classification:
  • HF1416 .S244 2009
  • HF1416
Online resources: Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Masaaki Kotabe and Kristiaan Helsen -- The ancient road : an overview of globalization/ Terry Clark, Monica Hodis, and Paul D'Angelo -- The changing global political and institutional environment/ Jonathan Doh and Terrence Guay -- Marketing and the global legal environment/ Subhash Jain and Robert Bird -- Consumer cognition across cultures/ Bernd H. Schmitt and Nader T. Tavassoli -- Nation equity : country-of-origin effects and globalization/ Durairaj Maheswaran and Cathy Yi Chen -- Researching international markets : philosophical and methodological issues/ V. Kumar -- Research into exporting : theoretical, methodological, and empirical insights/ Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- International franchising and licensing/ Lance Eliot Brouthers and Jason Patrick McNicol -- Joint ventures and alliances/ Miguel Rivera-Santos and Andrew C. Inkpen -- Establishment mode choice : acquisition versus Greenfield entry/ Desislava Dikova and Keith D. Brouthers -- Exit strategies/ Masaaki Kotabe and Sonia Ketkar -- Global competitive marketing strategy/ Michael Grund, Oliver Heil, and Mark Elsner -- Global sourcing strategy/ Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Uniformity versus conformity : the standardization issue in international marketing strategy/ Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- International diffusion of new products/ Trichy V. Krishnan and Suman Ann Thomas -- Global branding/ John Roberts and Julien Cayla -- Pricing in the global marketplace/ Kristiaan Helsen -- Global communications/ Gary J. Bamossy and Johny K. Johansson -- Global channels of distribution/ Daniel C. Bello and Forrest Briggs -- Global trends in grocery retailing/ Katrijn Gielens and Marnik G. Dekimpe -- International salesforce management/ Thomas Brashear Alejandro -- The Internet and international marketing/ Venkatesh Shankar and Jeffrey Meyer -- Organizational heritage, institutional changes and strategic responses of firms from emerging economics/ Preet S. Aulakh and Raveendra Chittoor -- Small multinational enterprises under globalization/ Gary Knight -- Ethics and corporate social responsibility for marketing in the global marketplace/ Georges Enderle and Patrick E. Murphy.
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Includes bibliographies and index.

Theoretical paradigms, issues, and debates/ Masaaki Kotabe and Kristiaan Helsen -- The ancient road : an overview of globalization/ Terry Clark, Monica Hodis, and Paul D'Angelo -- The changing global political and institutional environment/ Jonathan Doh and Terrence Guay -- Marketing and the global legal environment/ Subhash Jain and Robert Bird -- Consumer cognition across cultures/ Bernd H. Schmitt and Nader T. Tavassoli -- Nation equity : country-of-origin effects and globalization/ Durairaj Maheswaran and Cathy Yi Chen -- Researching international markets : philosophical and methodological issues/ V. Kumar -- Research into exporting : theoretical, methodological, and empirical insights/ Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- International franchising and licensing/ Lance Eliot Brouthers and Jason Patrick McNicol -- Joint ventures and alliances/ Miguel Rivera-Santos and Andrew C. Inkpen -- Establishment mode choice : acquisition versus Greenfield entry/ Desislava Dikova and Keith D. Brouthers -- Exit strategies/ Masaaki Kotabe and Sonia Ketkar -- Global competitive marketing strategy/ Michael Grund, Oliver Heil, and Mark Elsner -- Global sourcing strategy/ Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Uniformity versus conformity : the standardization issue in international marketing strategy/ Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- International diffusion of new products/ Trichy V. Krishnan and Suman Ann Thomas -- Global branding/ John Roberts and Julien Cayla -- Pricing in the global marketplace/ Kristiaan Helsen -- Global communications/ Gary J. Bamossy and Johny K. Johansson -- Global channels of distribution/ Daniel C. Bello and Forrest Briggs -- Global trends in grocery retailing/ Katrijn Gielens and Marnik G. Dekimpe -- International salesforce management/ Thomas Brashear Alejandro -- The Internet and international marketing/ Venkatesh Shankar and Jeffrey Meyer -- Organizational heritage, institutional changes and strategic responses of firms from emerging economics/ Preet S. Aulakh and Raveendra Chittoor -- Small multinational enterprises under globalization/ Gary Knight -- Ethics and corporate social responsibility for marketing in the global marketplace/ Georges Enderle and Patrick E. Murphy.

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