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The Disney way : harnessing the management secrets of Disney in your company / Bill Capodagli and Lynn Jackson. [print]

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Education, (c)2016.Edition: Third editionDescription: xiii, 288 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259583872
Subject(s): LOC classification:
  • PN1999.J13.D576 2016
  • PN1999
Online resources: Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
4. Never a Customer, Always a Guest -- 5. All for One and One for All -- 6. Share the Spotlight.
9. Make Your Elephant Fly--Plan -- 10. Capture the Magic with Storyboards -- 11. Give Details Top Billing -- 12. Love: The Real Pixie Dust.
14. Producing a Customer-Centric Culture: An Implementation Strategy.
Abstract: ""Dream, Believe, Dare, Do." Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success. Profiling a new set of diverse organization such as TYRA Beauty, Rainbow Babies & Children's Hospital, Ottawa County, Michigan, and Science Center of Iowa, the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney's techniques to create a consumer-centric culture. They provide step-by-step actions on how to: Give every member of your organization a chance to dream; Stand firm on your beliefs and principles; Treat your customers like guests; Support, enable, and reward employees; Build long-term relationships; Dare to take calculated risks; Train extensively and constantly; Align long-term vision with short-term execution; Utilize storyboarding techniques; Pay close attention to details; Demonstrate "love" for product, employees, customers, and self; Find out why Walt Disney's Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization."--
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction PN1999.W27.C37 2016 (Browse shelf(Opens below)) Available COM 4430 31923001786116

Chapter 1. Walt's Way.

Dream

Chapter 2. Make Everyone's Dreams Come True.

Believe

Chapter 3. You Better Believe It -- 4. Never a Customer, Always a Guest -- 5. All for One and One for All -- 6. Share the Spotlight.

Dare

Chapter 7. Dare to Dare.

Do

Chapter 8. Practice, Practice, Practice -- 9. Make Your Elephant Fly--Plan -- 10. Capture the Magic with Storyboards -- 11. Give Details Top Billing -- 12. Love: The Real Pixie Dust.

Putting It Together

Chapter 13. Ottawa County, Michigan: Disney's Success Credo Transforms County Government -- 14. Producing a Customer-Centric Culture: An Implementation Strategy.

Epilogue: The Magic Continues.

""Dream, Believe, Dare, Do." Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success. Profiling a new set of diverse organization such as TYRA Beauty, Rainbow Babies & Children's Hospital, Ottawa County, Michigan, and Science Center of Iowa, the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney's techniques to create a consumer-centric culture. They provide step-by-step actions on how to: Give every member of your organization a chance to dream; Stand firm on your beliefs and principles; Treat your customers like guests; Support, enable, and reward employees; Build long-term relationships; Dare to take calculated risks; Train extensively and constantly; Align long-term vision with short-term execution; Utilize storyboarding techniques; Pay close attention to details; Demonstrate "love" for product, employees, customers, and self; Find out why Walt Disney's Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization."--

COPYRIGHT NOT covered - Click this link to request copyright permission:

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