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Routledge handbook of sport management /edited by Leigh Robinson ... [and others.

Contributor(s): Material type: TextTextSeries: Publication details: London ; New York : Routledge, (c)2012.Description: xxi, 470 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780203807224
  • 9780415587884
Subject(s): LOC classification:
  • GV713 .R688 2012
  • GV713
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Part II. Managing human resources in sport organizations -- Part III. The marketing of sport -- Part IV. The economic of sport.
Subject: This is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad-ranging survey of current thinking in contemporary sport management exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include : managing performance, marketing, human resource management, economic and finance of sport, strategy, managing change, governance of sports organizations, customer relations, and branding and retail.
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Includes bibliographies and index.

Part I. Managing the performance of sport organizations -- Part II. Managing human resources in sport organizations -- Part III. The marketing of sport -- Part IV. The economic of sport.

This is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad-ranging survey of current thinking in contemporary sport management exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include : managing performance, marketing, human resource management, economic and finance of sport, strategy, managing change, governance of sports organizations, customer relations, and branding and retail.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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