Advertising, promotion, and other aspects of integrated marketing communications /Terence A. Shimp,

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference (Library Use ONLY)	G. Allen Fleece Library REFERENCE	RES	HF5415.123 .S556 2013 (Browse shelf(Opens below))	Available		31923001850565

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Previous edition published in 2010.

Includes bibliographies and index.

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