All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz.

By:

Quelch, John A [Author]

Contributor(s):

Jocz, Katherine E []

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780241961643
9781591844655

Subject(s):

LOC classification:

HF5415 .A453 2012
HF5415

Available additional physical forms:

Contents:

Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.

Subject: Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. https://www.amazon.com/All-Business-Local-Matters-Virtual/dp/1591844657/ref=sr_1_1?dchild=1&keywords=9781591844655&qid=1591384146&s=books&sr=1-1

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference (Library Use ONLY)	G. Allen Fleece Library REFERENCE	RES	HF5415.1265 .Q45 2012 (Browse shelf(Opens below))	Available		31923001742838

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Previous	HF5382.55 .G56 2009 The global manager's guide to living and working abroad : Western Europe and the Americas /	HF5387 .S473 2016 Moral issues in business /William H. Shaw, Vincent Barry.	HF5415.123 .S556 2013 Advertising, promotion, and other aspects of integrated marketing communications /Terence A. Shimp,	HF5415.1265 .Q45 2012 All business is local : why place matters more than ever in a global, virtual world /	HF5415.32 .Z65 1999 Wise up to teens : insights into marketing and advertising to teenagers /	HF5549 .P73 2009 The Praeger handbook of human resource management /Ann Gilley ... [and others.	HF5549 .P73 2009 The Praeger handbook of human resource management /Ann Gilley ... [and others.	Next

Includes bibliographies and index.

Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.

https://www.amazon.com/All-Business-Local-Matters-Virtual/dp/1591844657/ref=sr_1_1?dchild=1&keywords=9781591844655&qid=1591384146&s=books&sr=1-1

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