Essentials of entrepreneurship / author, Lisa Mulka ; contributors, Brittany Catalano, Stacey Dadd, Ally Jacques, Mandy Lange. [print]
Material type:
TextPublication details: Warwick, Rhode Island : B.E. Publishing, (c)2018.Edition: first editionDescription: v, 392 pages : color illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9781626893306
- HB615.L274.E874 2018
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G. Allen Fleece Library CIRCULATING COLLECTION | HB615.M957.E874 2018 (Browse shelf(Opens below)) | Available | 31923001697230 |
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| HB615.C537.E587 2018 Entrepreneurship / | HB615.G744.E587 2019 Entrepreneurship : ideas in action / | HB615.H673.A233 2020 Academic entrepreneurship : creating the ecosystem for your university / | HB615.M957.E874 2018 Essentials of entrepreneurship / | HC59.3 .P5613 2014 Capital wars : the new east-west challenge for entrepreneurial leadership and economic success / | HC59.7.G312 1983 The voice of the poor : essays in economic and political persuasion / | HC102.5.M454.I544 1997 I inherited a fortune! / |
Characteristics of entrepreneurship -- Idea generation -- Business plan -- Market research process -- Business types -- Budgeting and accounting -- Sources of funding -- Economics of entrepreneurship -- Business leadership -- Business communication -- Ethical and legal considerations -- Foundations of management -- Human resources -- Product development -- Managing risk -- Marketing and selling -- Marketing mix -- Growth strategies -- Exit strategies.
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