Introduction to marketing : theory and practice / Adrian Palmer. [print]
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, (c)2009.Edition: second editionDescription: xxiii, 551 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9780199557448
- HF5415.P173.I587 2009
- COPYRIGHT NOT covered - Click this link to request copyright permission:
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5415.P2342 2009 (Browse shelf(Opens below)) | Available | 31923001335732 |
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| HF5415.L2624 2006b Marketing / | HF5415.M32325 2010 Marketing theory : a student text / | HF5415.M555.B855 2017 Building a story brand : clarify your message so customers will listen / | HF5415.P2342 2009 Introduction to marketing : theory and practice / | HF5415.P947.F686 2022 Foundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University. | HF5415.S24 2009 The SAGE handbook of marketing theory / | HF5415.1265.A85 2015 Winning the battle for attention : internet marketing for small business / |
What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
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